How to Successfully Advertise a Vacancy

Owning a business can be stressful enough but when it comes to hiring staff you want to make sure you get the best. By the best, we mean someone that is going to help your business grow, someone who is going to be loyal, committed, punctual and also have the skills you require for the job you are offering. Whilst there are hundreds of guides written by organisations such as Directgov on how to pass an interview, how to spruce up your CV so it catches the eye of every employer possible and how to search for the ideal job on your career path, what about the people on the other end of the bargain? How do you advertise a job so that it appears attractive to thJob advert on Directgov websitee professional? It is important that you sell the position in a way that they are excited about, as well as making it eye-catching so people will actually stop and take the time to apply in the first place, which although there are many job hunters in the UK alone, may not be as easy as you think.

Design it Carefully

This is important and sometimes overlooked when it comes to job advertisements. Yes, if the job is going to be posted on a job board you are pretty limited when it comes to crazy pictures and lots of colour, but in the powerful, social media driven society of today you have a lot of effectively free advertising space, so use it! You job vacancy, if you want people to see it, should be viewed as an advert to a certain extent and so you definitely want it to be eye-catching. If you have a large Facebook, Twitter, LinkedIn or Instagram following then you should design a poster type file in the form of a picture that can be posted across all of these platforms, with the colours and images reflecting the, for want of a better phrase, vibe of your business. Applying for a job can be a daunting prospect so your design should draw people in and make them feel positive about potentially working for you. The result? Positive interviewees geared up for the challenges ahead! With all this said, don’t be tempted to overdo it so much with the happy-clappy graphics that they detract from the actual words on the page, remember that sometimes less is more!

Don’t Bore Us To Tears

Arguably the most difficult bit of advertising the vacancy is how you actually word the description of the position. Remember that you know exactly what the position is about, the ins and outs of what the employee will be doing and exactly what you are expecting of the candidate, but to someone applying for the job, it is all completely new to them. You want the description to be a little detailed but most importantly clear and concise. Avoiding long and boring description of what you will require of the candidate is best to be avoided as not only will it cause a lot of people to stop reading, the full job description is not always necessary at this stage. Instead, use a simple, relevant headline, or even just the job title itself as this is probably what most people will be looking for. Remember that job hunting can be particularly tiring so making your advertisement straight to the point is always a plus. If your business or organisation is well known, it may be worth including the logo somewhere on the page. Most important things to include in text on the page are; salary, job title, job location and contact details – if these aren’t stated it’s likely some people will not even bother to apply (if the salary is negotiable then this should be stated).

Get Some Advice

If you are new to job advertising and want to get the most out of your advert, why not ask colleagues or other businesses who have done it before, what is the best way to approach it. Ask them things such as how much information they included in the job advert itself, what did they do about images and even smaller things like what font they used and how many adverts they posted. An important thing to gain a bit of knowledge about is where and how they went about getting the advert out into the big wide world, what social media platform got them the best response? Would they recommend any job board in particular that will attract the specific type of candidate that you are looking for? A bit of research before you throw out the advert could have many positive effects in the long run.

Sniff Out Your Competition!

Advertising for a job position in the same area as many others? Why not have a look at their advertisements first? See if there are any ways you can improve on how they have worded theirs? Perhaps you can make the position seem more attractive? Some job boards even tell you how many people have viewed the position and how many have applied for it, so you can see if you can get any better. It is often the case that firms fight for highly qualified employees, so whilst they may be lucky to get a job, you may also be lucky that they applied in the first place.





FURTHER delays to Universal Credit

Ahh Universal Credit, the two elusive words filled with such promise, yet, (at the moment) delivering so little. Notorious for its constant delays, we are sorry to report that the Universal Credit switch has been pushed back even further as ministers announced even more delays just yesterday. The switch has already started to take place, but an at an extremely slow rate, with many people still subject to the old system. The full roll out is now not expected to take place until March 2022, this will mean the new date will be an extension of a year from the previous date in place and no less than eleven years since the switch was originally announced. Many people want to know why. job centre issues universal credit

What is it?

Universal Credit, which was originally set to be scheduled in 2017, is the government’s aim to roll what is currently six different types of benefits into one, so claimants will receive one monthly payment of whatever they are entitled to. You are entitled to Universal Credit if you are either on a low-income or out of work completely. If you receive benefits such as Job-Seeker’s Allowance or Child Tax Credits then if you haven’t already, you will be switched over to receiving Universal Credits sometime in the near future (we hope). Rather than weekly payments, the new system will act like a salary, being paid into the recipient’s bank account. Rather than switching those over that are used to receiving a weekly payment of various different benefits, Universal Credit has been focusing on those that are newly unemployed and new to receiving benefits. Universal Credit will also replace Working Tax Credit and Housing Benefit. There are many reasons that the government has chosen to (slowly) transition over to Universal Credit, one being that it generally makes more sense. Many different payments can become complicated and confusing and whilst Universal Credit is causing slight chaos at the moment, once the switch is complete, things will be simpler.

Universal credit is also designed to help with rent payments, the money will be calculated for you and included in your monthly payment where you will then be required to pay the landlord directly, helping to prevent missed payments and evictions. Anybody that lives with a partner who is also eligible will receive one big monthly payment, where you can manage it accordingly. By visiting one of the many sites online you can get an estimate of how much Universal Credit you are eligible for and how it differs from what you are currently receiving. You can make your claim via the universal Credit website.

waiting for universal creditWhy is it taking so long?

With so many people in the UK receiving financial support, there is an awful lot of work to do to ensure the turnover is a success. Combine millions of people, all with different details, with complicated computer systems and you may just be able to get an understanding of the sheer scale of the multi-billion pound project. This has not stopped an unimpressed cabinet questioning ministers on why the switch is taking so long, with people unsure on how much monthly money they are entitled to receive and when they will begin receiving it. Recently, a ministerial statement has revealed a revised schedule of the proceedings, which is in conjunction with the changes made to the 2015 summer budget, which included the controversial move of only allowing child tax credits for the first two children of a family. As it stands, Universal Credit has 279, 000 claimants. Despite MP’s accusing that the project could have been completed quicker, permanent DWP secretary Robert Devereux has claimed that the switch is complex and probably the biggest project the DWP has undertaken. Another movement delaying procedures was the emergency brake that was going to be put into place on the benefits that migrants were receiving. This was part of David Cameron’s EU negotiations and since the UK has now opted to leave the EU, these are no longer in place. The government has also been urged to tweak the programme through concerns that it is going to fare hard on low-income and unemployed families. The pressure to ensure that the system fits with today’s climate is also delaying the process.

When it eventually happens, there are many in favour for Universal credit, supporting those that need it at an affordable cost for the tax payer. The constant tweaks that are ongoing to the system are all in the name of improvements so as not to disappoint people further after many cuts introduced by ex-chancellor George Osbourne. With a complete cabinet overhaul it could also be possible that proceedings were affected by not only complex IT systems but also management failings. Will the development now stay on track and will the 6m people in need of Universal Credit, have it by 2022?